In Partnership with Adaptiva Corp

Company Overview

Adaptiva Corp is a professional training and event support logistics firm with a strong track record in delivering relationship and resilience training everywhere for military and commercial clients. Key company details include:

Contact: walter@coursewell.com (or DrWRodriguez@gmail.com). Cell: 1.239.405.3339

Business Status: U.S. Small Business (Honorably Discharged Veteran-Owned)

Primary NAICS: 611430 (Professional and Management Development Training) – Qualifies as small under $15M size standard

Adaptiva Corp's Background: Founded in 2004, our company specializes in curriculum-based training programs through Coursewell.com and instructional event logistical support. We have over 20 years of experience supporting the Department of Defense (MyCAA, etc.) and federal agency training & research initiatives (National Science Foundation, etc) Our core competencies include:

·       Curriculum Delivery & Training Services: Expert facilitation of online (synchronous and asynchronous) and onsite workshops, seminars, and train-the-trainer courses in career and personal development, leadership, and family wellness.

·       Event Planning & Logistical Support: End-to-end coordination of training events and retreats, including venue management, travel logistics, and onsite support for large-scale programs.

·       Military Program Expertise: We are deeply familiar with Army programs such as SWFL Strong Bonds/BSRT. Our team includes former chaplains and Master Resilience Trainers who understand military culture, protocol, and the unique needs of Soldiers and Families. The company's small business owner and Project Director (Dr. Walter Rodriguez) is an Honorably Discharged Veteran.

We are interested in this requirement as a Prime Contractor. Adaptiva Corp will directly manage all aspects of the BSRT curricula support, leveraging our in-house capabilities and strategic partnerships with colleges and universities nationwide. If needed, we are prepared to team with select curriculum developers or small business partners for specialized content, but all delivery will be under our prime contract management. Our agile size and focused mission enable us to respond quickly and cost-effectively to Army requirements while ensuring full compliance with contract performance standards.

Capabilities and Relevant Experience

Adaptiva Corp (+Coursewell) offers extensive relevant experience in delivering training curricula and managing nationwide and worldwide training programs of similar size, scope, and complexity to the BSRT requirement. Our capabilities and past performance include:

·       Experience with Similar Programs: Our team has successfully executed programs akin to the Chaplain Corps' Strong Bonds/BSRT. For example, during the Covid pandemic, we quickly transitioned to online delivery to serve as the prime contractor for the SWFL Regional Resilience Training Initiative (2020–2021), coordinating over 50 no-cost weekend retreat events for veterans and their families. This involved training 1,200+ participants using curricula such as "Active Relationships" and "The 7 Habits of Highly Effective Families" online and across multiple sites. We managed all event logistics and ensured each event was led by certified facilitators, achieving excellent feedback ratings (average 4.8/5 satisfaction).

·       Large-Scale Training Delivery: We have delivered leadership and team-building training to Fortune 500 companies and government agencies in the commercial sector. As subcontractors on the SWFL Reintegration Program, our instructors provided relationship and financial readiness seminars to over 5,000 service members and spouses in a year. This program demonstrated our ability to scale training delivery to large audiences quickly.

·       Train-the-Trainer Programs: A cornerstone of our approach is empowering client personnel as instructors. We have conducted numerous train-the-trainer workshops for veterans, military family support specialists, and unit leaders. For instance, in 2022, we organized a Chaplains' Family Wellness Instructor Certification Course, certifying 35 chaplains in curricula like Prepare/Enrich and ASIST. This experience directly applies to BSRT, where we will train Army Chaplains to become facilitators of each curriculum.

·       Complex Logistics and Multi-Site Coordination: We excel in managing the complex logistics inherent in nationwide training programs. Under a previous offering for Chaplains, our company coordinated simultaneous family resiliency workshops on five bases across different states. We handled venue contracts, curriculum materials shipping, trainers' travel, and real-time event oversight through a centralized program management office. This activity ensured consistent quality and on-schedule execution at all locations. We will bring the same robust project management approach to BSRT, supported by our ISO-9001-aligned quality control processes.

Summary of Capabilities: Adaptiva Corp has the personnel, infrastructure, and past performance to fulfill the BSRT Curricula requirement. Whether as a prime or in managing teaming partners, we have proven our ability to deliver high-quality training content, manage large OCONUS (i.e., SGMI) and CONUS (i.e., FGCU) event schedules, and adapt to the evolving needs of military family programs. Our demonstrated success in similar contracts (both Government and commercial) provides the Army with a low-risk, high-value partner for the BSRT initiative.

Certifications (Training Delivery & Curriculum Expertise)

Adaptiva Corp and Coursewell's instructors & staff hold numerous certifications and qualifications that align with the BSRT curricula and ensure top-notch training delivery. We understand that many of the listed BSRT curricula require official certification to teach or access the materials. Our team is fully credentialed in these areas, including:

·       Professional Trainer Certifications: All lead instructors at Adaptiva Corp's Coursewell are certified training professionals with credentials such as ATD Certified Professional in Talent Development (CPTD) or Certified Instructional Trainer (CIT). These certifications affirm our expertise in adult learning, instructional design, and effective facilitation techniques.

·       Curriculum-Specific Facilitator Certifications: We have qualified facilitators for every curriculum listed in the BSRT program that requires certification. For example:

Gottman Seven Principles for Making Marriage Work—Our marriage enrichment experts are Gottman Institute Certified Seven Principles Educators, authorized to teach and distribute this curriculum to couples.

o   PREP (Prevention and Relationship Enhancement Program) – We maintain PREP-certified facilitators trained by PREP, Inc., enabling us to deliver the PREP curriculum and its workplace variant (Winning the Workplace Challenge).

o   Prepare/Enrich – Multiple team members are Prepare/Enrich Certified Facilitators, qualified to administer the assessment and conduct workshops for couples.

o   SYMBIS (Save Your Marriage Before It Starts) – We have licensed SYMBIS facilitators on staff who have completed the Les & Leslie Parrott SYMBIS training for premarital coaching.

o   Active Relationships & LoveThinks Programs – Our staff includes Active Relationships Center Certified Trainers for the Active Relationships series (e.g., Active Choices, Active Parenting) and LoveThinks Certified Instructors for courses like Couple LINKS, Our Home Runs, and PICK a Partner.

Stronger Families "Oxygen" Series—Stronger Families authorizes us to deliver Oxygen for Couples, Families, and Singles seminars; our facilitators have completed the official Oxygen Seminar Leader training.

Suicide Prevention Programs: We have LivingWorks-certified trainers for ASIST (Applied Suicide Intervention Skills Training) and safeTALK, as well as Army-qualified instructors for ACE-SI (Ask, Care, Escort—Suicide Intervention).

o   Leadership and Personal Development – Our team boasts John Maxwell Team Certified DISC Trainers (for the Maxwell Method of DISC), certified Five Voices facilitators, and FranklinCovey-accredited trainers for the 7 Habits and Speed of Trust programs. In addition, we have experts versed in Emotional Intelligence (EQ) development programs (e.g., Mastering EQ) and Relational Wisdom 360.

·       Curriculum Development & Instructional Design: Beyond specific content certifications, Adaptiva Corp's Coursewell is skilled in curriculum development and customization. We have instructional designers with advanced degrees in education, psychology, and sociology on staff who ensure that the delivery of each BSRT curriculum is pedagogically sound and engaging. We are experienced in tailoring content (within allowable guidelines) to fit the Army audience – for example, adapting civilian workplace scenarios in a curriculum to military contexts without altering core material. This capability means we can seamlessly integrate faith-based or secular program material into Army-relevant scenarios, enhancing relevance for Soldiers and Families.

·       Facilitator Experience and Qualifications: All our facilitators are seasoned professionals, many of whom are former military chaplains or family life counselors with decades of combined experience. They are adept at handling sensitive topics (marital conflict, suicide prevention, etc.) in a group setting and are certified to deliver in-person and virtual training. We also verify that each facilitator stays current with their curriculum certifications (attending any required refresher training by the content owners). Our cadre's qualifications ensure the Army will receive expert instruction and credible mentorship during Chaplain training sessions and BSRT events.

Adaptiva Corp either already holds or will obtain all necessary certifications to teach and procure the BSRT curricula. We will not require the Army to separately arrange any third-party certification—our master trainers can train the Chaplains directly, or we will coordinate authorized certification courses through the curriculum originators as part of contract performance. These comprehensive qualifications guarantee that a fully authorized, knowledgeable team will deliver the BSRT program per the curriculum standards.

Curriculum Qualifications and Approach

Adaptiva Corp (via Coursewell) is prepared to deliver all curricula listed on April 24, 2025, BSRT Curricula List, with each program meeting high standards of empirical validation, instructional quality, and relevance to the Army's objectives. We recognize the diverse range of topics encompassed by BSRT – from relationship enhancement and family communication to personal finance, emotional resilience, and spiritual fitness – and we have ensured our capability across the board. Key aspects of our proposed curricula support include:

·       Comprehensive Coverage of BSRT Curricula: The BSRT program includes dozens of distinct curricula (over 40 listed) targeting different audiences: Couples (e.g., 7 Principles for Making Marriage Work, Laugh Your Way to a Better Marriage, 7 Habits of Highly Successful Marriages), Families (e.g., Active Military Families, Survival Skills for Healthy Families, Oxygen for Families), Singles (e.g., PICK (Premarital Interpersonal Choices and Knowledge), Got Your Back, Oxygen for Singles), and Soldiers/Leaders (e.g., 5 Voices, Mastering EQ, Seven Habits of Highly Effective Soldiers), as well as broad-applicability programs (Financial Peace University, Moral Leadership, The Way to Wellness, etc.). Adaptiva Corp/Coursewell can support every one of these curricula. We have verified access to each course's official materials and certification through existing licenses or vendor agreements in progress. Our approach treats each curriculum not as an isolated product but as part of a holistic training portfolio to build strong, ready teams. We will work closely with the Chaplain Corps to select the appropriate curriculum for each event/audience and can provide guidance based on our expertise in how these programs perform in the field.

·       Empirical Research and Validation: Our curricula are evidence-based or empirically validated programs with established success records. The Army's selection of these courses emphasizes proven outcomes, and we will uphold that standard. For example, the Gottman 7 Principles curriculum is based on over 40 years of marital research by the Gottman Institute; PREP has been the subject of multiple studies showing reductions in divorce rates and improved communication for participants; ASIST and safeTALK are internationally recognized suicide prevention training programs with demonstrated effectiveness in increasing intervention skills. Even the newer or Chaplain-specific programs (such as Life Worth Living or Ready and Resilient – Spiritual Fitness) are grounded in behavioral science and Army resiliency research. We will provide the Army with supporting data or validation studies for these programs to document their credibility. Moreover, we continuously stay informed of updates or new research findings related to each curriculum and will incorporate any enhancements or best practices into our delivery. The empirical foundation of the BSRT curricula means commanders and Chaplains can trust that the training has a real impact. Our company's expertise will ensure impact in real practice.

·       Curriculum Material Quality and Completeness: Each curriculum we provide is a complete instructional package in line with Army Chaplain Corps guidelines. We will supply or facilitate instructor guides, participant workbooks, multimedia and audio-visual aids, and required assessment tools or handouts for every course. For instance, when delivering Couple Communication, we will provide the facilitator manual and couples' exercise books; for Financial Peace University, we will issue the standard FPU workbooks and videos; for Strengths Discovery Encounter, we will include strengths assessment codes for all participants. By including all training materials and logistics, we create an "out-of-the-box" solution for chaplains leading BSRT events – they will have everything necessary to teach the class effectively after our initial train-up. All materials will be the latest editions authorized by the content owners, and we will manage inventory and resupply so that each event is fully equipped.

·       Adherence to Certification Requirements: Many BSRT programs require facilitators to be officially certified (as indicated in the Curricula List). We will strictly adhere to all such requirements. We will not substitute unauthorized content or attempt to bypass certification processes. Instead, we leverage our network of certified instructors (as detailed in the previous section) to cover these needs. Supposing any additional Chaplain-specific certification is needed for a program, we will coordinate with the curriculum provider to schedule a Chaplain to participate in their certification course or bring their trainer to the Chaplain Schoolhouse. We plan to conduct initial certification training for Chaplains in each required curriculum as part of the program startup. For example, upon contract award, we might run a comprehensive "BSRT Instructor Academy" where, over 2 weeks, we host certification sessions for groups of Chaplains in PREP, Gottman 7 Principles, Active Relationships, Oxygen, etc., covering the full suite. This activity ensures that the Chaplain Corps personnel are quickly qualified to teach all courses under BSRT, accelerating the program's Army-wide implementation.

·       Customization and Cultural Relevance: While we will deliver each curriculum in its standard approved form, Adaptiva Corp also recognizes the importance of cultural and situational relevance. Our instructors are skilled at framing curriculum content in the Army context. During training, we incorporate relevant examples (e.g., deployments, PCS moves, chain-of-command stressors in leadership courses, military family life scenarios in marriage/family courses) to make the material resonate with Soldiers and Families. We do this without altering the core content (maintaining fidelity to the program) but by adding facilitated discussions and examples from Army life. This approach increases participant engagement and the practical application of skills learned. We also remain sensitive to the pluralistic environment of the Chaplain Corps – for curricula that have faith-based underpinnings, we ensure the delivery is inclusive and under Army ethics regulations (balancing spiritual elements with broad applicability, as appropriate).

In summary, Adaptiva Corp will deliver a full-spectrum, validated set of curricula for BSRT. Each course will be delivered by qualified instructors, backed by research, and fully supplied with the necessary materials. Our thorough understanding of each curriculum's qualifications and our method of integrating them into the Chaplain-led event model will result in a cohesive, effective training program that builds strong and ready Army teams.

Pricing and Commercial Availability

All BSRT curricula and related services are developed mainly by Adaptiva Corp (Coursewell) trainers. We will price them fairly and competitively with commercially available instructional materials procured in the open market. Below, we outline our approach to pricing and availability, including the basis of pricing, delivery terms, and any relevant warranties or terms and conditions:

·       Commercial Availability: The curricula listed for BSRT are established commercial training products offered by their respective organizations (e.g., FranklinCovey, PREP Inc., LoveThinks, Ramsey Solutions, etc.). When no development is required, we will obtain and deliver off-the-shelf solutions. Most instructor certification courses and participant materials can be purchased directly from the developers or authorized resellers. Adaptiva Corp already has standing reseller agreements or will use standard procurement channels to acquire these materials. This means the Government can be assured the items are readily available and that we can scale supply up or down as event demand requires.

·       Pricing Basis: Our pricing for the curricula and support will be based on market rates and catalog pricing from the original content providers, with any applicable volume discounts passed on to the Government. For example, suppose a particular workbook costs $50 retail. In that case, we will seek bulk purchase rates (often 10-20% off at specific quantities) and charge the Government at actual cost (cost-reimbursable) or a fixed unit price reflecting that discounted rate. We will provide transparent pricing details for each curriculum component upon request. In many cases, training kits and manuals have published prices (e.g., the Financial Peace University military kit or Couple Communication instructor package), which we will use as the basis. Our goal is to offer the best value by leveraging our relationships with curriculum vendors – we have negotiated favorable terms with several (for instance, volume licensing agreements with FranklinCovey for the 7 Habits series and with PREP Inc.), enabling us to obtain materials at lower than single-unit cost. This approach ensures pricing is supported by commercial practice and in line with FAR Part 12 commercial item procurement standards.

·       Delivery Schedules: We understand the importance of timely delivery of training materials and courses, especially as BSRT events will be scheduled throughout the year. Adaptiva Corp logistics maintains a responsive supply chain for training materials. We keep a baseline inventory of popular curriculum materials and can rapidly order additional stock as needed. For initial contract implementation, we anticipate delivering all required instructor training and initial sets of participant materials within 30 days of award. Subsequently, for each BSRT event (which we assume will be planned weeks or months in advance), we will deliver the needed curriculum kits to the event site at least 1 week before the event starts. Instructor certification workshops can be scheduled with content providers, typically with 3-4 weeks' notice. Many curricula also offer digital materials (PowerPoint slides, videos, etc.), which we will deliver electronically to Chaplains during the train-up using our Canvas Learning Management System (LMS). Our delivery schedule will be synchronized with the event planning cycle, ensuring no event is ever waiting on materials or training. We have a proven logistics system (including an online ordering portal for field units to request materials) and partnerships with reliable shipping providers to meet tight timelines, CONUS or OCONUS.

·       Customary Terms and Conditions: All purchases of curriculum materials will be made under standard commercial terms. For instance, participant guidebooks and supplies are typically sold with 30-day payment terms and shipped FOB destination via UPS/FedEx. Adaptiva Corp will incorporate these standard terms into our contract performance – we do not anticipate any unusual contract terms. Our services (facilitation, train-the-trainer, etc.) will be offered under customary government contract terms for labor services (adhering to the applicable FAR/DFARS clauses for time & materials or firm-fixed-price tasks, as determined). We also comply with all intellectual property rights and licensing agreements associated with each curriculum. Suppose any curriculum requires a license agreement (some publishers require a site license or facilitator agreement). In that case, we will secure those and abide by their terms, ensuring the Army's usage is fully authorized.

·       Pricing of Services: Besides material costs, our capability includes the instructor/facilitator services to train Chaplains and support events. Our company commercially offers these services at a per-session or per-day rate. For market research purposes, our labor rates for certified training facilitators are competitive and can be supported by our commercial price list or GSA Schedule (if applicable). We can provide fixed pricing for everyday tasks (e.g., "Deliver one 2-day ASIST workshop for up to 30 students" at a set price, including workbooks) to give the Army cost predictability. All pricing will be structured to meet fair and reasonable criteria, backed by catalog or historical pricing from similar government contracts.

·       Warranties and Support: Adaptiva Corp (Coursewell) stands by the quality of our training delivery. We offer a satisfaction guarantee on our services – if any curriculum session or event support service does not meet contract requirements, we will correct the issue at no additional cost. While instructional materials typically do not carry warranties beyond being free of defects, we will immediately replace any defective or unusable materials at our expense. Additionally, we provide ongoing support for the curricula: for example, if after a Chaplain is trained, they have questions about delivering a course, our master trainers are available for consultation or coaching. We view our relationship as a partnership to ensure the BSRT program's success rather than a one-off transactional supply of books.

In conclusion, our pricing approach for BSRT curricula is grounded in commercial practices and offers transparency and value. All required training materials and services are readily available and can be delivered on schedule. Adaptiva Corp's existing supply agreements and efficient logistics will provide the Army with a streamlined, cost-effective solution for acquiring these curricula, entirely in compliance with market rates and the terms of federal acquisition regulations.

Competition Considerations

Adaptiva Corp is fully committed to supporting a competitive acquisition for the BSRT Curricula requirement and does not perceive any significant barriers to competition in our ability to perform this work. We offer the Army a solution that overcomes the potential restrictions identified in the Sources Sought and ensures fair opportunity. Key points regarding competition and any restrictive conditions:

·       Mitigating Proprietary Content Challenges: The BSRT curriculum list comprises many proprietary programs owned by different organizations. We recognize that, individually, each of those curricula might traditionally be sole-sourced from its developer. However, Adaptiva Corp's business model mitigates this by consolidating access to all required programs under one umbrella. We have relationships or reseller agreements with the various content owners, allowing us to obtain and use their materials legally for the Army. This approach effectively prevents any proprietary curriculum from blocking competition – we eliminate the need for the Government to pursue multiple sole-source contracts with each content provider by offering a one-stop competitive solution. In essence, our capabilities turn what could be a restrictive sole-source situation into a fully competitive offering, aligning with the Army's market research goals for this requirement.

·       No Unnecessary Barriers: We have carefully reviewed the requirements and have not identified any condition in the draft PWS or curricula list that is unduly restrictive to competition. The scope (combining event support with curricula provision) is broad but achievable for a capable prime contractor like Adaptiva Corp. We do not see any requirement for exclusive teaming or unusual qualifications that would prevent other firms from proposing; rather, the breadth of capability is challenging. Our firm has proactively developed that breadth. If the Government was concerned that only a large business could integrate all tasks, we are evidence that a nimble small business can perform the full requirement. We have the necessary qualifications and access to all content, broadening the competitive field. We encourage the Army's continued consideration of small businesses set aside for this requirement, as we believe multiple small firms (including ours) can execute given proper planning and partnerships.

·       Recommended NAICS and Approach: We concur that NAICS 611430 (Professional and Management Development Training) is the appropriate classification for the BSRT effort. This NAICS designation is well-understood in the training industry and attracts various training and event management companies, fostering competition. We do not recommend any alternate NAICS, which could inadvertently limit the pool of experienced vendors. The Total Small Business Set-Aside status (per the solicitation) is, in our view, suitable and will not compromise the requirement. On the contrary, it maximizes competition among qualified small businesses and aligns with FAR Part 19 initiatives. Adaptiva Corp is a strong proponent of this approach and stands ready to compete under these terms.

·       Alternative Solutions and Flexibility: We are open to various procurement strategies to ensure the Army gets the best value. For example, if the Army chose to acquire specific curricula directly (due to licensing preferences) and have the event support contractor focus on facilitation, Adaptiva Corp, as our name indicates, can adapt to that model as well – we could act as a subcontractor supplying certified trainers to an event planner, or vice versa. Our primary concern is that the Army Chaplain Corps immediately receives the needed training capability. We see no issue that would necessitate involvement from the MICC Advocate for Competition, as we believe any competition-sensitive matters (such as intellectual property rights) have been addressed in our approach. We have identified solutions to avoid exclusions, and we pledge to remain flexible to Government preferences (e.g., if bundling or unbundling certain services would enhance competition, we can accommodate that).

In summary, Adaptiva Corp (Coursewell) does not find any aspect of the BSRT Curricula requirement unreasonably restrictive to competition. We have effectively neutralized potential sole-source drivers by assembling a comprehensive solution and are eager to demonstrate that a qualified small business can successfully perform this work. Our participation in this Sources Sought is a testament to the competitive environment the Army is fostering. We appreciate the opportunity to present our capabilities and are confident that our involvement will increase competitive options for the Army while delivering outstanding support to the Chaplain Corps mission.

Appendix A: Innovation and Technology Integration

AI-Powered Chaplain Support Assistant:
Although we offer traditional onsite and online delivery, Adaptiva Corp is also uniquely positioned to leverage AI to enhance BSRT delivery. Through our Coursewell platform, we have deployed a no-cost Chaplain Training Assistant (CTA) here—a secure, browser-based assistant trained on BSRT curricula, Army ethics, and instructional best practices. The CTA will:

·       Provide 24/7 just-in-time support to chaplains who are preparing for events.

·       Offer curated responses to FAQs about curriculum delivery, Army ethics rules, and lesson adaptation.

·       Generate printable or on-screen teaching aids, summaries, or discussion questions.

·       Log feedback from events to improve future delivery and track impact longitudinally.

Curriculum Compatibility Dashboard (CCD):
At no additional cost, we will deploy a Curriculum Compatibility Dashboard. This dashboard uses simple AI scoring models and user-friendly interfaces to help Chaplains and program coordinators select the best curricula for a given audience, event goal, or setting. It reduces planning time and improves training effectiveness.

Data-Driven Performance Monitoring:
 Adaptiva will implement a cloud-based, secure Event Quality Tracker to collect after-action feedback and correlate it with program outcomes (e.g., pre/post surveys, retention, or behavioral intentions). Our platform supports:

·       Real-time trend analysis to inform adjustments.

·       Embedded QR code feedback collection.

·       AI-assisted sentiment analysis on qualitative comments.

Smart Logistics and Scheduling Algorithms:
We will optimize trainer assignments, material shipments, and event timing using our proprietary logistics AI. Our system factors in location, availability, and certifications to reduce cost and carbon footprint while ensuring timely and compliant service delivery.

Digital Companion Workbooks:
We offer participants encrypted, interactive digital curriculum companion tools for hybrid or OCONUS environments. These tools reinforce learning through embedded exercises, videos, and optional journaling, and they are accessible on mobile or government-approved tablets.

These innovations align with the Army's push for digital transformation, learning modernization, and readiness.