ANALYTICS, INNOVATION, LEADERSHIP, AND PRODUCTIVITY COURSES ARE INCLUDED IN THE INFORMATION MANAGEMENT CERTIFICATION PROGRAM.
ANALYTICS
This course answers how data analytics can help organizations become more competitive by: (1) defining challenges & opportunities for improvement; (2) data generation, collection, storage, & management; (3) data cleaning & integrity; (4) data exploration, visualization, & analysis; and (5) communicating & interpreting results. The course covers principles, tools, and techniques of data analytics. And it focuses on how analytics tools can support business decision-making using real-world projects. Participants will be exposed to various software tools for analyzing data sets and creating graphics and visualizations. Additional topics include data mining, supervised & unsupervised machine learning, and the data analysis process phases: ask, prepare, explore, model, implement, act, and evaluate. The course is structured using the data life cycle to produce reliable and predictive results.
INNOVATION
Innovation is the act of developing & executing new ideas, methods, products, processes, services, and systems. It involves disciplined, project-based approaches to discovery, research, invention, creation & design of well-executed breakthroughs that make value for a company’s or organization’s stakeholders (i.e., customers, employees, shareholders, etc.) Beyond product tweaking and addressing the customer’s experience, innovation involves breakthroughs that can radically change an industry paradigm. This course focuses on innovation concepts, processes, models, methodologies, insights, experiences, and frameworks for developing and executing niche products and services. And it fosters a culture of innovation, adaptability, collaboration, and teamwork. Participants work collaboratively with their peers, faculty, and industry practitioners to transform their selected industry and, more importantly, develop a niche product or service as a competitive differentiator. Participants will discover innovations (i.e., products and services) in a variety of fields---from the arts, sports & entertainment, agriculture & farming, business, marketing, education, finance, construction & manufacturing to design, healthcare, information, science, technology, engineering, software, telecommunications, and many other. Participants will uncover their customers' aspirations, needs, and wants and find ways to satisfy and fulfill them. Innovation is crucial to the success of any organization. Companies like 3M, Abbott, AstraZeneca, Apple, Alphabet, Amazon, Comcast, Microsoft, Pfizer, Meta, Mitsubishi, Moderna, Netflix, Salesforce, Tesla, Zoom, and many others have been adapting, innovating, and transforming continuously. And the participants will learn from successful experiences and failures. The course builds on extensive innovation research from academia, government, and private industry. #innovation #innovationthatmatters #innovationmanagement #business #marketing #construction #technology #innovation #healthcare #healthcaremanagement #technologysolutions #sportinggoods #entertainment #work #success #engineering #research #school #manufacturing #change #teamwork
STRATEGY
This course explores business models and systems. Participants will learn that organizations can achieve the scale, scope, and efficiency that come from being large and the flexibility, speed, and responsiveness of being small by using strategic systems and other techniques. In addition, the course discusses Harvard University Professor Michael Porter’s Industry and Competitive Analysis Framework; the importance of core competencies; and the analysis of the value chain for finding business opportunities. The instructor will provide discussion forums and all materials. In addition, you will learn to position yourself and your company for gaining a competitive edge in your selected industry. And you will learn how to leverage technology to become a market leader.
LEADERSHIP
Chaotic events are challenging leaders as never before. The effects of war, inflation, supply chain disruption, the pandemic, shifting economic conditions, remote work, global warming, new technologies (AI, Cloud, Crypto, etc.), and widespread social and political unrest have forced companies to adapt to new ways of working and examine assumptions about the best ways to help employees and stakeholders succeed. Leaders struggle to make sense of the shifting environment, keep up with fast-changing events, and learn how to lead the people effectively and successfully amid the turmoil. This course addresses themes and issues directly relevant to the current fast-shifting environment. And gives participants an exciting, applied, and comprehensive view of leadership in today’s world. It integrates the most recent leadership ideas and applications with established practical and scholarly research to make leadership exciting. Companies are undergoing significant changes, and this course addresses the qualities and skills leaders need in this rapidly evolving world.
Beyond the challenging events, factors such as a growing need for creativity and innovation, the widespread use of social media, the growth of AI, Cloud, e-commerce, and mobile commerce, the use of virtual and remote teams, globalization, and other ongoing transformations, place new demands on leaders that go far beyond the topics traditionally taught in courses on management of organizational behavior. We must affirm the value of traditional leadership concepts more than ever while highlighting the importance of including new ideas and applications. So the course covers the history of leadership studies and formal theories. Still, it goes beyond that to incorporate valuable concepts such as leading hybrid work and remote teams, igniting individual purpose, follower engagement, the leader’s duty to followers, fixed versus growth mindsets, the importance of trust, challenges of diversity and inclusion, leadership vision, shaping a healthy vs. toxic culture and values, leadership courage, and the importance of moral leadership. The course expands the treatment of leadership to capture the excitement of the subject in a way that motivates participants and challenges them to develop their leadership potential.
Rationale: Even if you took a leadership course earlier in your career, the current time call for resetting, learning, and reinforcing leadership knowledge & skills such as leading agile teams, hybrid work, and remote teams, using fixed vs. growth mindsets, leading with humility, the rise of mindfulness and meditation, positive leadership (leading with love vs. fear), moral awareness, optimism bias, the meaning of courage, leading with grit, enhancing follower engagement, the leader’s duty to followers, igniting individual purpose, addressing microaggressions, becoming an ally for inclusion, collective activism, toxic vs. healthy cultures, leadership coaching and feedback, and the change-leadership iceberg among many other topics.
FINANCIAL MANAGEMENT
The purpose of this course is to provide the participant with a foundation for making economically sound decisions regarding financial management. Topics to be covered include the time value of money, risk and return, cash flow principles, and capital budgeting decision techniques. Participants completing this course component should have the tools and perspective needed to accurately analyze capital investment decisions. The instructor will provide discussion forums and notes. No textbook is required. Excel tutorial.
MARKETING MANAGEMENT
This course is concerned with the adaptation of resources and objectives to outside market opportunities. It covers planning, segmentation, positioning, marketing mix development, and relationship marketing among other topics. Notes and discussion questions will supplement slide presentations. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising, and the Internet, as well as many other strategic areas. This course will enable participants to conceptualize marketing issues and make viable marketing recommendations. The instructor will provide notes. No textbook is required.
CORE BUSINESS SKILL COURSES: Every participant must complete the following core certification training.
Business Accounting
Course 01 - Professional Bookkeeper Introduction
Course 02 - Introduction to Accounting and Business
Course 03 - The Accounting Equation
Course 04 - Analyzing Transactions
Course 05 - Entering Information - Posting Entries
Course 06 - Adjusting Process
Course 07 - Adjusting Entries
Course 08 - Adjustment Summary
Course 09 - Preparing a Worksheet
Course 10 - Financial Statements
Course 11 - Completing the Accounting Cycle
Course 12 - The Accounting Cycle Illustrated
Course 13 - Fiscal Year
Course 14 - Spreadsheet Exercise
Bookkeeping and Payroll
Course 01 - Principles
Course 02 - Overview of Internal Controls
Course 03 - Subsidiary Ledgers and Special Journals
Course 04 - Reconciliations
Course 05 - Correcting Entries
Course 06 - Sales Tax
Course 07 - Budgeting
Course 08 - Accounting for Merchandising
Course 09 - Accounting for Cash
Course 10 - Payroll
Course 11 - Partnerships and Corporations
Course 12 - Accounts Receivable and Bad Debts
Course 13 - Interim Profit or Loss
Course 14 - Year End - Preparing to Close the Books
Course 15 - Year End - Closing the Books
Course 16 - Cash Flow
Social Media for Business
Course 01 - Pinterest
Course 02 - Facebook
Course 03 - Twitter
Course 04 - Google+ Advertising and Networking
Course 05 - LinkedIn
Course 06 - YouTube Channels
Social Media Strategist
Course 01 - The Rise of Social Media
Course 02 - Conducting Market Analysis
Course 03 - Auditing Social Media
Course 04 - Setting Goals and Selecting Platforms
Course 05 - Creating the Social Media Policy
Course 06 - Integrating Marketing Strategies
Course 07 - Developing Effective Content
Course 08 - Understanding the Popular Platforms
Course 09 - Launching Successful Campaigns
Course 10 - Managing the Community
Course 11 - Providing Customer Service
Course 12 - Measuring, Analyzing and Reporting
Course 13 - The Social Media Strategist Career
Human Resources
Course 01 - Human Resources Assistant Introduction
Course 02 - Attracting and Retaining Employees
Course 03 - Recruiting, Selection and Orientation
Course 04 - Training and Development
Course 05 - Performance Appraisal
Course 06 - Legal Environment of HRM
Course 07 - Motivating Employees
Course 08 - Contemporary Motivation Theory
Course 09 - Motivation Techniques
Course 10 - Teams and Teamwork
Effective Human Resource Administration
Course 01 - Effective Human Resource Administration Overview
Course 02 - Fundamentals of Motivation
Course 03 - Individual Behavior
Course 04 - Group Behavior
Course 05 - The Informal Organization
Course 06 - Technology and People at Work
Course 07 - Productivity and Quality Improvement
Course 08 - Job Redesign and Job Enrichment
Course 09 - Fundamentals of Leadership
Course 10 - Developing, Appraising, and Rewarding Employees
Course 11 - Communicating for Effectiveness
Course 12 - Managing Conflict and Change
Course 13 - Human Relations in Global Business
ELECTIVE COURSES (Optional): Participants may freely elect to complete the following additional certification training, after completing the above business core courses.
Professionalism in the Office
Course 01 - Positioning Yourself as a Professional
Course 02 - Enhancing Your Professional Image
Course 03 - Expanding Your Skills
Course 04 - Communicating for Results
Course 05 - Building Relationships and Networks
Business Etiquette and Professionalism
Course 01 - Principles of Professional Behavior
Course 02 - Interview Etiquette
Course 03 - Planning and Attending Business Meetings
Course 04 - Electronic Etiquette
Course 05 - Multicultural Etiquette
Communication Essentials
Course 01 - Business Communication
Course 02 - Verbal and Non-verbal Communication
Course 03 - Written Communication
Course 04 - Electronic Communication
Course 05 - Communicating with Graphics
Course 06 - Effectively Working for Your Boss
Thinking Critically
Course 01 - Facing New Problems
Course 02 - Establishing the Problem
Course 03 - Discovering the Solution
Course 04 - Accepting a Decision
Time Management Skills
Course 01 - Identifying Goals
Course 02 - Effective Energy Distribution
Course 03 - Working with Your Personal Style
Course 04 - Building Your Toolbox
Course 05 - Establishing Your Action Plan
Customer Service Skills
Course 01 - Understanding Customer Service
Course 02 - Focusing on the Customer
Course 03 - Customer Service and the Telephone
Course 04 - Handling Complaints
Course 05 - Enduring Stress
Managing Project Teams
Course 01 - Knowing Your Team
Course 02 - Managing Your Team
Strategic Planning Skills
Course 01 - Preparing for the Strategic Planning Process
Course 02 - Initiating the Strategic Planning Process
Course 03 - Developing the Strategic Plan
Course 04 - Executing the Plan
Project Management Skills for Non-Project Managers
Course 01 - Planning the Project
Course 02 - Implementing the Project Plan
Legal Office Administration
Course 01 - Certification for Paralegals
Course 02 - The Law Office
Course 03 - Billing
Course 04 - Preparing Legal Documents
Course 05 - Litigation
Course 06 - Contracts
Course 07 - Torts
Course 08 - Criminal Law and Procedure
Course 09 - Family Law
Course 10 - Business Law
Course 11 - Real Estate
Course 12 - Estate Planning and Guardianship
Course 13 - Bankruptcy
Digital Security Awareness Training for Business
Course 01 - Types of Security Threats
Course 02 - Social Engineering
Course 03 - Identity Theft
Course 04 - Data Classification
Course 05 - Protecting Your Digital Information
Course 06 - Malware
Course 07 - Security from End-to-End
Course 08 - Piracy
Course 09 - Security Policies
Course 10 - Moving Forward
Operating Systems
Course 01 - What’s New in Windows 10
Course 02 - Navigating and Using Windows 10
Introduction to PCs Using Windows
Course 01 - Getting to Know PCs and the Windows - User Interface
Course 02 - Using Modern Apps and Navigation Features
Course 03 - Working with Desktop Applications
Course 04 - Using Internet Explorer
Course 05 - Customizing the Windows 8 Environment
Course 06 - Using Windows 8 Security Features
SharePoint
Course 01 - SharePoint Features
Course 02 - Collaboration and Management
Course 03 - SharePoint Support
SharePoint Foundation Basics
Course 01 – Getting Started
Course 02 – Lists
Course 03 - Libraries
Course 04 – Team Communication
Course 05 - Views
Course 06 – Account Information and Notifications
SharePoint Foundation Advanced
Course 01 – Adding Components
Course 02 – Changing the Look and Feel
Course 03 – Customizing a Site
Course 04 – Controlling Information Display
Course 05 – Creating Workflows
Course 06 – Adding to Site Galleries
IC3: Internet and Computing Core Certification Training
Computer Fundamentals Series
Course 01 - Operating System Fundamentals
Course 02 - Computer and Network Terminology
Course 03 - Working with Software and the OS
Course 04 – Troubleshooting
Key Applications
Course 01 - Application Features
Course 02 - Working with Word Processing
Course 03 - Working with Spreadsheets
Course 04 - Making a Presentation
Course 05 – Databases
Course 06 – Collaboration
Living Online
Course 01 - Web Browsers
Course 02 - Networking Terminology
Course 03 - E-mail
Course 04 - Communicating in the Modern World
Course 05 - Protecting Yourself
Course 06 - Web Searching
Introduction to Legal Concepts
Course 01 - Legal Secretary Introduction
Course 02 - Courts, Crime, and Controversy
Course 03 - Law and Crime
Course 04 - State Courts
Course 05 - Arrest to Arraignment
Course 06 - Trials and Juries
Course 07 - Appellate Courts
Course 08 - Legal Terminology
Web Design Training
Course 01 - Basics of Web Design
Course 02 - Web Design Fundamentals
Course 03 - Web-fonts
Course 04 - Cascading Style Sheets
Course 05 - Introduction to Grid Structures
Course 06 - Forms and Icons
Course 07 - Positioning and Resources
HTML5 and CSS3 Fundamentals
Course 01 - Basic HTML
Course 02 - CSS Basics
Course 03 - Links
Course 04 - Layout
Course 05 - Tables
Course 06 - Forms
Course 07 - Video
OFFICE PRODUCTIVITY CORE & ELECTIVE COURSES INCLUDED IN THE INFORMATION MANAGEMENT CERTIFICATION PROGRAM.
CORE OFFICE-PRODUCTIVITY COURSES: Every participant must complete the following core certification training.
Microsoft Office 365 - For End Users
Course 01 - Office 365 Overview
Course 02 - Email, Contacts & Calendar
Course 03 - Using the Office 365 Office Apps
Microsoft Office 365 - Administration
Course 01 - Getting Your Domain Ready
Course 02 - Creating and Supporting Users and Groups
Course 03 - Administrating Mailboxes, Contacts, Policies and More
Microsoft Office 365 - SharePoint for End Users
Course 01 - SharePoint Overview
Course 02 - Creating Your First Site
Course 03 - Adding Content to the Team Site | Searching for Content
Microsoft Office 365 - Web Apps
Course 01 - Getting Started
Course 02 - Collaborating with Shared Files
Course 03 - Using the Outlook Web Apps
Course 04 - Communicating with Skype for Business
Course 05 - Using Skype for Business Meetings
Course 06 - Interacting with Mobile Devices
Microsoft Office
Course 01 - Word
Course 02 - Excel
Course 03 - PowerPoint
Course 04 - Outlook
Course 05 - Access
ELECTIVE OFFICE-PRODUCTIVITY COURSES (Optional): Participants may freely elect to complete the following additional certification training, after completing the above core training.
Additional Microsoft Office - Word - Part 1
Chapter 1 - Getting Started with Word
Chapter 2 - Formatting Text and Paragraphs
Chapter 3 - Working More Efficiently
Chapter 4 - Managing Lists
Chapter 5 - Adding Tables
Chapter 6 - Inserting Graphic Objects
Chapter 7 - Controlling Page Appearance
Chapter 8 - Preparing to Publish a Document
Microsoft Office - Word 2019 - Part 2
Chapter 1 - Organizing Content Using Tables and Charts
Chapter 2 - Customizing Formats Using Styles and Themes
Chapter 3 - Inserting Content Using Quick Parts
Chapter 4 - Using Templates to Automate Document Formatting
Chapter 5 - Controlling the Flow of a Document
Chapter 6 - Simplifying and Managing Long Documents
Chapter 7 - Using Mail Merge to Create Letters, Envelopes, and Labels
Microsoft Office - Word - Part 3
Chapter 1 - Manipulating Images
Chapter 2 - Using Custom Graphic Elements
Chapter 3 - Collaborating on Documents
Chapter 4 - Adding Document References and Links
Chapter 5 - Securing a Document
Chapter 6 - Using Forms to Manage Content
Chapter 7 - Automating Repetitive Tasks with Macros
Microsoft Office - Excel - Part 1
Chapter 1 - Getting Started with Microsoft Office Excel
Chapter 2 - Performing Calculations
Chapter 3 - Modifying a Worksheet
Chapter 4 - Formatting a Worksheet
Chapter 5 - Printing Workbooks
Chapter 6 - Managing Workbooks
Chapter 7 - Adding Borders and Colors to Worksheets
Chapter 8 - Basic Excel Customization
Microsoft Office 2019- Excel - Part 2
Chapter 1 - Working with Functions
Chapter 2 - Working with Lists
Chapter 3 - Analyzing Data
Chapter 4 - Visualizing Data with Charts
Chapter 5 - Using PivotTables and Pivot Charts
Chapter 6 - Working with Graphical Objects
Chapter 7 - Using Array Formulas
Microsoft Office - Excel - Part 3
Chapter 1 - Working with Multiple Worksheets and Workbooks
Chapter 2 - Sharing and Protecting Workbooks/li>
Chapter 3 - Automating Workbook Functionality
Chapter 4 - Using Lookup Functions and Formula Auditing
Chapter 5 - Forecasting Data
Chapter 6 - Creating Sparklines and Mapping Data
Chapter 7 - Importing and Exporting Data
Chapter 8 - Internationalizing Workbooks
Chapter 9 - Working with Power Pivot
Chapter 10 - Advanced Customization Options
Chapter 11 - Working with Forms and Controls
Microsoft Office - Outlook - Part 1
Chapter 1 - Getting Started with Outlook
Chapter 2 - Formatting Messages
Chapter 3 - Working with Attachments and Illustrations
Chapter 4 - Customizing Message Options
Chapter 5 - Organizing Messages
Chapter 6 - Managing Your Contacts
Chapter 7 - Working with the Calendar
Chapter 8 - Working with Tasks and Notes
Microsoft Office - Outlook - Part 2
Chapter 1 - Modifying Message Properties and Customizing Outlook
Chapter 2 - Organizing, Searching, and Managing Messages
Chapter 3 - Managing Your Mailbox
Chapter 4 - Automating Message Management
Chapter 5 - Working with Calendar Settings
Chapter 6 - Managing Contacts
Chapter 7 - Managing Activities Using Tasks
Chapter 8 - Sharing Outlook Items
Chapter 9 - Managing Outlook Data Files
Microsoft Office - PowerPoint - Part 1
Chapter 1 - Getting Started with PowerPoint
Chapter 2 - Developing a PowerPoint Presentation
Chapter 3 - Performing Advanced Text Editing Operations
Chapter 4 - Adding and Arranging Graphical Elements
Chapter 5 - Modifying Graphical Elements
Chapter 6 - Preparing to Deliver Your Presentation
Microsoft Office - PowerPoint - Part 2
Chapter 1 - Customizing Design Templates
Chapter 2 - Using Ink to Hand Draw Elements
Chapter 3 - Adding Tables
Chapter 4 - Adding Charts
Chapter 5 - Working with Media
Chapter 6 - Building Advanced Transitions and Animations
Chapter 7 - Finalizing a Presentation
Chapter 8 - Customizing Presentation Navigation
Chapter 9 - Building Advanced Transitions and Animations
To apply, send a message to walter@coursewell.com indicating why you wish to join our global team of successful participants.
During our work-environment activities, we will discuss videos in real time via Zoom. The videos will be discussed, step-by-step, just in time, then start developing the business models for our working enterprises.